Simplify your communication
Build your communication strategy and unleash the
effectiveness and efficiency of your storytelling
Strategy
Preparation of the communication strategy in application-oriented sub-steps: Provision of messages, key stories, impact targets and keywords specifically designed for target groups and channels.
Illustration of the strategic annual planning.
Plan
Support in adjusting planning: A clear dashboard creates transparency and adjustments are made automatically across all channels during the editorial meeting.
Produce
Support editors with concrete suggestions on content, optimisation potential and choice of channels. Direct integration of media sources, external freelance networks and features such as SEO support or complexity analysis. Automatic publication on digital channels.
Measure
Measure the effect of your communication actions. In comparison with the actually generated effect, the tool also provides suggestions for improvements and recommendations for content adjustments.
When is uhub coming?
The strategy module of uhub is currently running as a beta version.
The release of the first full version is planned for fall 2020. Until then, we are working with these partners on a market-oriented development and validation of the tool:
What is our philosophy?
In one word: Simplification
In a world marked by volatility, continuous evolution and complexity, we need tools that give us peace of mind and visibility. This enables us to focus on the essentials in our work.
So far, the digital possibilities have “only” increased our efficiency in partial areas. It is already possible for us to serve a much larger number of channels in communication. However, the effectiveness and consistency of communication have suffered from this so far.
uhub increases this sustainably by supporting the focus on the relevant tasks of each step.
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Who is behind uhub.io?
uhub.io is a spin-off of BKW, an internationally active energy and infrastructure company based in Berne. BKW recognised the current changes in the energy business at an early stage and diversified its activities. In addition to the energy business, a rapidly growing service group has emerged.
The communications team was required to coordinate its work with an increasing number of companies with different headquarters and to quickly increase the efficiency and effectiveness of its communications measures. As supporting software was not available on the market, it was developed by the company itself in a typical engineering spirit and in close cooperation with the practitioners of the communications team.
